European Hotel Capital (EUHC) announced that Rogier Hurkmans has been appointed Director.

With over 30 years of international experience in hotel management and consultancy, Hurkmans has worked across luxury and midscale hotels. He excels in complex projects, including hotel asset management, development, pre-opening, turnarounds, rebranding, and renovations.

Gouda, March 19, 2025

A competitive, internationally mobile executive with a bachelor’s degree in hotel business administration, Hurkmans has worked with top brands such as Marriott, IHG, Hilton, Wyndham, Steigenberger, Swissôtel, and NH Hotel Group. He has also held executive positions for hotel owners like Pandox and the global hospitality company Aimbridge. Additionally, Hurkmans has served for many years as an external assessor for hospitality management programs at NHTV Breda University of Applied Sciences and Hotel Management School Maastricht.In his new role, Hurkmans will help deepen the operational and strategic services that EUHC provides to its rapidly growing group of clients. EUHC currently manages over 10 hotels, including the LBG Hotels portfolio, Motto by Hilton Rotterdam, City Hotel Gouda and the new Mama Shelter in Amsterdam (opening in Q1 2027).

Joost Mees, Managing Partner of European Hotel Capital, commented:

“I am very happy to have Rogier joining our team. In the fast-changing world of hospitality, we face many challenges such as staff shortages, evolving guest needs, the influence of AI, and rising costs. At the same time, the outlook for our industry is highly profitable, and I look forward to working with Rogier to leverage his experience and international network.”

Rogier Hurkmans added:

“An opportunity to join a company like EUHC doesn’t come along very often in the career of a true hotelier, so I didn’t hesitate to say yes to this exciting new chapter. I’m very much looking forward to working alongside Joost and the hotel teams to create more value for our owners, investors, hotels, and brands within the portfolio.”